Course curriculum

    1. Introduction

    2. Mind maps explained

    3. Calibration Assignment: Mind Map: Sales

    4. Benefit-based selling

    5. Assignment: Sales, Mindset and Interactions

    6. Overcoming objections 101

    7. Mind Map: People Buy People

    1. Optometry 101: The Basics

    2. How to read your glasses prescription

    3. Lenses

    4. Lens Technology

    5. The Art of Adjusting facial shapes to frames

    6. Frame lists / Stories

    7. Adjusting and dispensing glasses

    8. How to check and adjust frames on dispense

    9. Assignment: Frame Selection

    1. Creating an Invoice

    2. Creating an Invoice with Insurance or Discount

    3. Ordering Frames on a Purchase Order

    4. Entering a frame into inventory

    5. Receiving orders

    6. How to look up inventory at other locations

    1. Assignment: Mind Map: Reading Customers

    2. Personality Types 101

    3. Patient / Client Types

    4. Patient Work Up

    5. Understanding the Fundamentals of Mirroring

    6. What mirroring is and what it´s not

    7. Social proof

    8. Assignment: Deciphering Body language

    9. Incorporating Subtle Suggestions in Optometry Sales

    1. Overcoming your own objections to sales

    2. Assignment: Overcoming your own objections

    3. Assuming the sale

    4. Emotions vs Critical Thinking in Sales

    5. Sensory Language

    6. Assignment : Enhancing Patient Engagement through Sensory Language

    7. Final Assignment: Mind Map: Sales 2.0

    1. Optometry 101

    2. Knowledge Test I

    3. Knowledge Test II

    4. Knowledge Test III

    5. Knowledge Test IV

    6. Adjusting glasses

About this course

  • Free
  • 50 lessons
  • 0.5 hours of video content

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